The other 167 hours of the week happen with you. We help them count.

The hour your child spends with a therapist is the easy hour. The other 167 in the week are where development actually happens — at meals, at bath-time, on the school run, in the moments between two activities, in the small repair conversations after a meltdown. None of that hour-and-a-half of weekly therapy outweighs even one of those 167 hours, if the 167 are working against the therapy instead of with it.

Parental coaching is the programme that aligns the 167.

Why we built parental coaching as a standalone programme

In most therapy programmes, parent involvement is optional and unstructured: “talk to your child more”, “set boundaries”, “stay consistent”. The advice is good. The implementation, given the actual exhaustion of running a household with a child who has additional needs, is uneven.

We build the parent-coaching layer with the same rigour we build the therapy layer. There is an assessment. There is a plan. There are weekly objectives. There are written take-homes that say at 7:45 tomorrow morning, when your child melts down at the toothbrush, this is the sentence you say first. The specificity is the point.

We don’t tell parents what kind of parent to be. We give them tools that match the child they actually have, in the family they actually live in, on the morning they are about to face.

What we do not do

We do not pathologise normal parenting friction. Every household has hard mornings, lost tempers, the occasional broken routine. We do not turn each into a problem to solve. The work is reserved for patterns that are repeating, costing the family something measurable, and not yielding to ordinary effort.

We do not offer mental-health therapy for parents themselves. Where a parent’s own mental health is part of the picture, we refer to clinical psychologists or psychiatrists we trust. The two streams are different and best done by different clinicians.